Background: Beast Academy teaches elementary students advanced math in an engaging comic-book format. How could Beast Academy appeal to STEM parents with its engaging comic-book characters, while still communicating the rigor of the math?
Insight: Parents in STEM seek challenging math.
Work:
Results: These campaigns generated the lowest CPA and highest conversion rate in an A/B/C/D creative test.
Roles:
Copywriter: Omri Cohen
Graphic Designer: Lizette Payneward
Creative Directors: Eric Olsen and Katlin Chadwick
Valerie Wong: Digital Marketing Lead