Background: Art of Problem Solving (AoPS) educates some of the brightest K-12 math students in the world. The students win the largest math competitions in the US. Parents in the US aren’t aware of the achievements of these students or the linkage to AoPS.
Insight: Jeopardy peaks the interest of middle-aged parents.
Work:
Results:
Campaigns increased CTRs by 300% compared to company average CTRs and generated a 3x ROAS (Return on Ad Spend).
Roles:
Copywriter: Omri Cohen
Graphic Designer: Lizette Payneward
Creative Director: Eric Olsen
Valerie Wong: Digital Marketing Lead