Created customer segmentation strategy to help Marketing, Product, and Operations teams better understand unique needs of customer bases across two separate products.
American Airlines – Psychographic Segmentation for Flyers in US
Bayer – Global Demand Space Segmentation for Nutritional Supplements (7 countries)
Cox Communications – Brand Tracking, Product Tracking, and Customer Experience Studies
Strategized and executed new product launch, rebranded their digital marketing communications, created social media pages from scratch, and updated their SEO keywords. Increase in downloads by 165%.
Janji (running apparel start-up):
Strategized and executed Twitter and blog campaigns to increase brand reach (50,000 views on blog posts) and maximize engagement (145% increase in Twitter engagement)
*Learn about my my full 3+ years of brand strategy work here.