Background: For the Win! (FTW) is a fast-paced game for advanced math learners grades 2-12. Previous video ads on Facebook revealed higher engagement rates. Could we explain the value proposition of FTW in 9 seconds or less?
Insight: Advanced math students love to compete…and also push big red buttons!
Work:
Results: Campaigns increased CTRs by 50% compared to company averages and generated a 4x ROAS (Return on Ad Spend).
Roles:
Copywriter: Omri Cohen
Graphic Designer and Animator: Lizette Payneward
Creative Director: Eric Olsen
Valerie Wong: Digital Marketing Lead